Show graphics package, opening Titles, intro and outros stands for the animated logos, text backgrounds, indents, screen bugs and lower thirds that make up the branding of a television show, television station or documentary. They are used to re-affirm what the viewer is watching. Especially with the growing number of reality and web shows these sorts of animated graphics are being used more and more frequently. Workers in the television industry may be more familiar with these concepts than movie and web animators, but the concepts are the same and can be used on a number of different video projects.
Bass held the belief that the opening titles can set the mood and the prime underlying core of the film’s story in a metaphorical way. The title was a way of conditioning the audience to be in a specific emotional state before the first scene.
The opening title is like a film’s hype man. It establishes the tone and elements of the films to come.
They are purely an art form that celebrates the film and those who made the film possible. Those who don’t find the title sequence interesting are those who are not concerned with aesthetics, style, tone, or theme.
You should include branded elements such as your logo, colors, and typefaces. Also add a phone number, your website address, and social media handles. These all reinforce your brand and help grow your audience.
Sample Video Examples
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